Chicken bores me. Compared to pork, beef, and seafood, it does nothing for me. I know it is a decent protein source that is widely available and relatively inexpensive. I just find it kinda bland and tasteless. I do eat it though because of the previously mentioned attributes and it is popular with other people I eat with. I get the less expensive but more flavorful dark meat cuts on the bone.
I WILL NOT cook chicken in my house without brining it first. In my opinion, brining has a wide definition but it typically involves a salty marinade for a period of time. I have done many different brines of my chicken. Just pick some flavors you like and let the chicken soak at least overnight to impart the desired flavor. Do yourself a favor and google "brining chicken"and try it yourself. You will not be disappointed. You will however, change how you cook chicken forever.