"Panera's "off-the-menu" dishes offer nourishing options that make sticking to New Year's resolutions simple. All of these meal selections are an excellent source of protein and contain limited processed carbs. But you won't find these items on banners in our cafes, or even on the menu board.
Here's how you get the dishes -- just tell one of our associates that you're ordering from the "Hidden Menu", and they'll take care of it from there."As I look at the new dishes, they appear to be pretty damn good options for a place with the word "bread" in it's name. I suspect this is why they are being so secretive about it. I think their marketing gurus know this is contradictory to the core of their business. I wonder how this conversation went. "Sure, we now have these great options but they are low margin. We cannot distract our customer's from the high margin items that they are so addicted to. Besides, we don't want people asking us questions about whether bread is healthy or not."
Oh well, baby steps I guess.